Workshops
Workshop: Find your own digital strategy!
Website, online marketing, social networks... everything means loads of work and money to keep it up-to-date. But which efforts are really efficient for your business?
Target group: Small and medium-sized enterprises
Workshop: Basics for Marketing Assistants
You are the right hand of the company owner or general manager and do marketing for their business, almost incidentally. Very diverse tasks come together. A better background knowledge helps to make such activities easier and more predictable.
Target group: assistants / secretaries and office assistants in small and medium-sized enterprises
Workshop: Understanding China - Going beyond your imagination
You are working together with Chinese people. However you would like to have a better understanding of their thinking and acting? I'll give you an insight into the daily way of life in China.
Target group: People working with Chinese, and however have only rarely been in China
Workshop: Marketing anywhere - Intercultural marketing
Each country or culture has its own values and rules. How products are sold and marketed depends very much on whether you find the right tone. Get introduced to an overview of the most important Do and Don't and train your own attention to speciific features.
Target group: marketing and sales, operating internationally in small and medium-sized enterprises
Workshop: Email marketing
Email marketing is standard and feasible for every company. What do you have to consider when planning and what is the most effective way for your company? How do you get traffic and how important is the conversion rate on your website? It will be developed in this workshop.
Target group: Small and medium-sized enterprises
Workshop : Content implementation in the marketing mix
Content Marketing is popular. But how to create it? It's all about interesting stories which make a product or service alive across all communication channels and media.
Target group: Marketing and sales, in small and medium-sized enterprises
Workshop : Project Management Marketing - Plan - Realize - Control - Review
Where do I start? How do I push my plan through? How can my activities remain sustainable? If solid targets and structures are followed the workload is manageable. Thus, actions will be crowned with success in the long term.
Target group: Small and medium-sized enterprises
Workshop: Understanding China - Going beyond your imagination
Do you work together with Chinese people and would like to get a better understanding of their behaviors? I'll give you an insight into the daily way of life in China.
Target group: People working with Chinese, and however have only rarely been in China
The workshops will be adjusted to your requirements. Organisation, appointments and quoting is accordingly. Contact